Web Design & Development Process

My process for creating a new website

I follow a structured process, breaking projects into 7 clear steps. This allows for better communication, quality of work, and meeting deadlines.

This process enables me to:

  • Deliver projects and launch new websites on time.
  • Fulfill all deliverables (parts of the project).
  • Maintain simple, organized, and documented communication with clients and any 3rd-party collaborators.
  • Keep clients informed about the project’s progress at every step.
  • Get client approval before moving on to the next step, ensuring the project stays on track.
  • Improve project management when working with other professionals on my team.
  • Deliver a great website.

The process is divided into steps, and each step comprises several parts. Furthermore, a complete project may involve multiple phases, depending on the business and market requirements. To help you understand my terminology, I’ve included a simple infographic:

Mind map describing the distinction between project phases, steps and parts. In the example above, Phase 1 is the initial project, Phase 2 represents an extension with blog functionality for content marketing purposes.

Mind map describing the distinction between project phases, steps and parts. In the example above, Phase 1 is the initial project, Phase 2 represents an extension with blog functionality for content marketing purposes.

The remainder of this process overview provides a detailed description of each step.

Step 1

Research & Planning

In the first step, I conduct research on marketing, SEO, business, and the industry. Then, I create and communicate a clear goal and plan for the website. By the end of this step, the website's structure is defined, including its purpose, targeted keywords, URLs and page hierarchy.
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Step 2

UX - Wireframing and User flow

The next step is about creating a prototype of the website. This helps us discuss the website's structure, content and user flow. I create wireframes for all pages. This allows me to plan the layout, content flow, and conversion points before writing the text or beginning any UI design work. I focus on optimizing the pages for conversions so they can serve their purpose.
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Step 3

Copywriting

I use my research, wireframes and often partner with a copywriter to create text that's good for SEO and sales. The content should attract search traffic and persuade people to buy your products or services. It also has to (more or less) fit into the wireframes. This step results in wireframes filled with content.
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Step 4

UI - User Interface Design

In this step, I transform wireframes into a final design that includes colors, fonts, icons, images, and effects. I make sure to follow your brand's guidelines, capturing your business essence. Once done, I have the precise website design complete with the final content. All that remains is to develop and launch it.
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Step 5

Responsive Development

Building upon the designs from earlier steps, I bring the actual website to life while adhering to best practices. It's made to be responsive, easily maintainable, scalable, and accessible. As this phase wraps up, the website is ready and complete.
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Step 6

Optimization & Launch

I optimize the website for speed and on-site SEO. I make sure it is secure through various measures. I integrate the website with marketing tools, analytics, and any other third-party software. Then, I test it for browser and device compatibility, assess performance, enhance accessibility, and validate on-site SEO, among other best practices. To conclude the project, I move it to a hosting solution and direct your domain to the new site.
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Step 7

Website Management

After completion, ongoing website management becomes essential. Management covers aspects like hosting, DNS management, email servers, caching, backups, uptime monitoring, image optimization, CDN, security, testing and updating third-party functionalities, and addressing any bugs. All these elements are covered in my management plans.
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Ask me anything

If you have any questions about my process, please fill out the form below and I will get back to you soon.
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