Professional Websites for Growing Businesses
I’m Oskar, a web designer & developer with over 10 years of experience. I design and develop websites that align with your business goals. My priorities are quality, clear communication, and effective project management. I will keep your website project organized and delivered on time. If you're planning a new website for your business, read my free guide and then get in touch to discuss the next steps in a free strategy call.
Why Should You Choose Me for Your New Website Project?
I’m in the business of creating business growth engines. And I’ve been doing that successfully for a decade now. Here are some reasons why you'll love working with me:
Responsive, Scalable, Maintainable, Accessible
I design and develop websites with long-lasting business success—your success—in mind. My goal is for my clients to have a website that is a benefit, not a hindrance. I build marketing keystones that are responsive (work well on any device), scalable and maintainable (easily expandable or changeable as your business grows), and accessible (user-friendly for everyone, including the visually impaired). I also focus on website performance, security, stability, and ease of use for website admins. As businesses evolve, so too do their websites. I want your website to be easy to adapt to changes in your business or industry.
Built for Marketing and Business Growth
We all understand that just having a website does very little. Getting the right people to come to your website is a job for marketing professionals, teams, and agencies. Besides designing and developing websites, I bring valuable digital marketing experience from various projects, digital agencies I’ve worked with, and marketing campaigns I’ve set up and managed for my clients. I use this experience to create a website that perfectly aligns with your marketing (and sales) efforts, maximizing your return on investment for each campaign you invest in.
Professional, Methodical, and Clear Process
There is nothing I hate more than projects that drag on, with deadlines that stretch indefinitely, teams shifting blame, and incomplete parts of the website. I put considerable effort— with great effect—into continually developing my process for creating and leading website projects. This ensures they are finished on time, with high quality, and meet all client needs and requirements. Read about my process to get an overview of what that entails. Check out my case studies and testimonials to see why my clients value this aspect of working with me the most. I keep everything organized because disorganization can lead to project failure, or worse, it may never launch.
Regular, Organized Communication
Don’t you hate it when you pay someone to do a project, and then they don’t talk to you for months, only to come back with a finished product without ever consulting you? That won’t happen with me. I follow a clear process with multiple checkpoints (sometimes weekly meetings) to get your approval on each project step. I do this for you, so you can have significant input into how your website will work, but also for myself—I want to have parts of my project approved so I can move on to the next one without constant backtracking. My process keeps communication clear and removes any surprises at each stage.
Business Understanding
I create websites for businesses—mostly service-based businesses. I also have my own business (this one) and I’m involved in other projects and a digital marketing agency. This gives me a solid understanding of concepts such as service/product structure and hierarchy, pricing, promotion, sales, and managing people. This means that, if we work together, I know exactly what questions to ask to understand your business well enough to craft a website that will support its growth. I’ve been in your situation (having a new website built) multiple times, and I’ve built dozens of websites. I know how to transfer your business goals into your website’s structure, page copy, content, design, and functionality.
Conversion Oriented
There is a reason why you want a new website, and I want that website to achieve that for you. From business goals come marketing objectives, from them website key metrics, and from those conversion points. By focusing on these metrics, I design and develop website pages to maximize the chance of each user undertaking the action you want them to. If your website can do that, it’s a good website—there’s nothing more to it. You want profit, your website’s users want a good user experience, and I’ll make sure those two objectives align in the structure, layout, design, content, and functionality of each page on your website.
My Work
Case studies
I wrote detailed case studies for some of my projects. Read them to get a better understanding of how I approach web design & development projects.
Valoa.cz Case Study
Web design & WordPress development for Valoa.cz, an emerging Prague-based pricing consultancy. The project's goal was to drive sales and raise brand awareness.
- Research & Planning
- User Experience Design
- Copywriting
- User Interface Design
- Development
- Optimization & Launch
Other projects
My Process for Creating Websites
I have created—and I still develop and maintain—my process for creating websites. You can read about each of the 7 steps below.
Learn more about my processResearch & Planning
Step 1
Research & Planning is the first step in my Web Design & Development Process. It consists of robust research followed by strategic planning. This step is absolutely critical because it’s the starting point for creating a website that fulfills my client’s business goals.
User Experience Design (UX)
Step 2
User Experience Design is a second step in my Web Design & Development Process. It consists of designing the user flow and low-fidelity wireframes, as well as outlining website copy. This step is essential for keeping the design conversion-focused and for simplifying the subsequent copywriting step. It also streamlines design iterations and communication.
Website Copywriting
Step 3
Copywriting is the third step in my Web Design & Development Process. It consists of crafting text content that is both search engine optimized and persuasive for website users. This step is paramount because good copy is the most important aspect when it comes to website’s ability to generate leads and sales.
User Intefrace Design (UI)
Step 4
User Interface Design is the fourth step in my Web Design & Development Process. It consists of creating final design mockups of key pages and elements. This step ensures that the end result looks good and is user friendly. It is, therefore, an important step in the conversion rate optimization process.
Development
Step 5
Development is the fifth step in my Web Design & Development Process. It consists of transformation of mockups and wireframes into a fully functional website — a living digital entity. I develop the website to be responsive, easily maintainable, scalable, and accessible. At the end of this step, the website itself is completed and ready for optimization and launch.
Optimization & Launch
Step 6
Optimization & Launch is the sixth step in my Web Design & Development Process. It consists of optimizing the website for various purposes, integrating it with 3rd-party services and, finally, launching the website.
Website Management
Step 7
Website Management is the seventh, final and ongoing step in my Web Design & Development Process. It consists of various continous processes that ensure the website’s sustained optimal performance. This step is essential for any website that growing businesses use to generate leads, sales or any other results.
My Web Design & Development Approach
First of all, I don’t just build any kind of websites. I specialize in service-based business websites, although I have also created many e-commerce websites and product-based business websites without e-commerce functionality.
What I can’t take on are projects that are too complex for me and the couple of professionals I hire. You might not be aware of the scope of your project, which is why you should contact me in any case. If the project is too big for me, you can trust that I will not take it on. Instead, I will recommend a larger agency for you to call.
Why do I continue to build websites after a decade in this unforgiving industry? It’s because I love business—entrepreneurship—building something of your own, being your own boss, and all that. I like doing that, and I enjoy learning about other people’s business journeys and helping them grow. The things I learn from my clients as I work with them are priceless. That’s a benefit of this job that most people don’t talk about—I get to see how other businesses work, how they are structured and managed, what works and what doesn’t. I get to learn about diverse industries and markets. That is a kind of business education I can’t get anywhere else.
I want to work with good, growing businesses that care most about being a good, growing business. I want to help them on their journey because my biggest belief is that competence and quality of work are some of the highest human virtues. I support those businesses by transforming their business objectives into websites that help them achieve their goals.
For that to happen, I learn all the time. I spend considerable time just learning about design, development, SEO, copywriting, content, server management—anything that can help me be better at my job. It’s fun. It’s almost an obsession (I’m getting there). It’s what I can offer you; it’s what enables me to build a quality website that does what it’s supposed to do.
What Do I Mean When I Say “Professional Website”?
There’s a lot more than just design and development that makes a website good or bad. However, here’s what I mean by a “professional” website from a design and development perspective:
1. Responsive
Your website will look good and work properly on any device.
2. Scalable and Maintainable
Websites I build are simple to scale and maintain, which is necessary for growing businesses.
3. Good Performance
Fast loading and navigation between pages are essential for any website.
4. Built with Best Practices
I use best practices in every part of my process, which helps me collaborate professionally with other people working on the project.
5. Easy to Work With
You’ll be able to easily add content to your website and make changes if you want to. I will teach you how.
6. On-Site SEO Done
Technical SEO is a part of every new website I build.
7. Conversion Oriented Design
I design websites around their goals, so every element has a purpose and helps you achieve what you want.
8. Secure
I optimize each website for security to minimize the chances of it being hacked.
9. Accessible
I follow accessibility guidelines in my design and development.
10. 3rd Party Integration-Ready
I can integrate your website with most 3rd party analytical, CRM, marketing, tracking, and other software.
11. Managed
I manage my clients’ websites, ensuring they continue to work well and provide what is needed.
Why Have a Website at All?
You’ve probably heard that a good website is like a salesperson working 24/7 for your benefit. That’s true, assuming you attract the right people to a website built with your business goals in mind.
If you achieve this, your website is likely the best place to send your prospects to. Why? Because on your website, you have complete freedom. You can showcase the best design, the best copy, the best service structure, and even allow people to make purchases directly. This level of control isn’t possible on other platforms, such as social media profiles.
A website also offers something simple social media platform profiles can’t: focus. Your entire website is centered on your goals, which means that users stay engaged with your content. On platforms such as Instagram, users are almost certainly going to get distracted by other posts, as the platform is designed to encourage continuous scrolling through varied content.
On your website, you are in control, and your users will appreciate that—assuming you provide them with what they want. This means offering clear information on why they should be interested in your service or product, structured and designed to help them consume it efficiently.
Build a good website, drive the right traffic to it, and watch your business rise to new heights. It sounds simple—and it is, if you hire the right people for the job. Contact me if you think I might be the right fit for you.
Interested in Working with Me?
I recommend starting by downloading my guide, "Prepare for Your New Website." This guide will help you understand the strategic and planning aspects of the website project you’re about to commission.
Once you’ve reviewed the guide, please contact me directly or fill out the form on my Strategy Session page to get in touch. We will discuss your new project in a strategy call focused on your business objectives and project scope. After our discussion, I’ll provide you with a detailed project proposal, including a statement of work and pricing.
Frequently asked questions
If you have a question not answere here, email me at [email protected].
How much does it cost?
Provide some information on your project’s goals, and I’ll give you a preliminary cost range. Read this guide to better organize your project requirements.
Do you only work with WordPress?
Yes, I primarily use WordPress as a CMS and platform. Read this blog post for more information.
Do you do all the work yourself?
Sometimes, but I often hire specialists for specific parts of the project.
Can you help with branding and logo design for my business?
No, this is best handled by a branding professional or agency. My clients usually provide brand guidelines before we begin. I can offer advice on setting brand colors, fonts, and other elements to ensure consistency across platforms.
How do you handle website analytics and reporting?
For now, Google Analytics and Looker Studio. I plan to create a new process for this. If you use any other analytics/tracking tool, I will integrate it into your new website.
How long does it take to create and launch a website?
Typically, it takes 2-3 months.
How do I communicate with you during the project?
I can adapt to your preferred communication methods. As my business grows, I may standardize communication tools, but for now, I’ll use what’s easiest for you.
How do you handle revisions and changes during the project?
My process includes regular meetings, checkpoints, and communication to review, iterate, and approve parts of the project before moving on.
Do you provide ongoing support and maintenance after the website launch?
I provide it and I require it. Unmanaged websites decay over time and die, regardless of how professionally they were built.
Can you integrate e-commerce features into my website?
Yes, I have experience with various e-commerce solutions, including WooCommerce.
Can you integrate other third-party services or tools into my website?
Most likely, please let me know what specifically you need.
Will my website be mobile-friendly?
Yes.
What about security?
It’s a big part of my Optimization & Launch project step.
Can I host the website on my own hosting/server?
I recommend either hosting on my servers, or purchasing a server that I can then manage with my Runcloud. I try to stay away from working on websites that I don’t manage.
Do you offer website redesign services for existing sites?
Yes, it’s actually the most common service I provide – but I usually create a whole new website, I very rarely work on an existing website someone else built.
How do you handle website backups?
Server backups and daily external backups, to be prepared for worst-case scenarios.
Talk to me about SEO.
Every project includes technical (on-site) SEO, such as performance optimization, titles and descriptions setup and copy, sitemap, SEO audit etc. In most cases, I also run limited to extensive SEO research in the initial steps of the project. I don’t produce content and I don’t create backlinks – for that, you need a content SEO specialist.
Will a completely new business website magically attract thousands of visitors each day and sell my products and services without any additional marketing effort?
No.